I know, I know…I’m bashing Time Warner again.

If you have Time Warner, you probably saw their massive football advertising campaign last year. They presented it to us as if they cared about the viewers. Their ads boasted how you’d be able to watch all your home teams games as well as how many of them are in HD:

We know you love football - which is why Time Warner Cable offers tons of NFL games every week on CBS, FOX, NBC or ESPN. In addition, many games can be seen in High Definition, where available.

Seeing these ads on Fox during NFL games was kinda funny since they did not have the HD Fox channel at the time. But that’s another story.

Everyone really knows that these ads were basically anti-NFL Network ads. Time Warner & The NFL Network have yet to come to an agreement as far as carrying the channel, and that’s another story that I’m sure will grab the headlines in a couple months.

Now here’s my beef: Time Warner runs all these commercials about how much they care about their viewers & I say that’s a load of crap. If they cared about the viewers in the Buffalo area (and any other area that has a hockey team) they’d actually go out & get a deal made to carry Versus in HD.

Look here at the NHL Playoffs TV Schedule for the 1st round. Part of me is upset that NBC has decided to not schedule ANY Sabres games - after all, they are the #1 team in the league. So for Buffalo fans, Games 1 & 7 are on MSG (that’s another mess of a story that I don’t want to get into) and games 2 thru 6 are on Versus.

Think about the commercials they could run, boasting that they are the only way to watch Hockey in HD in the Buffalo area. Instead, no matter how much I complain & request the channel, all they do is remind me what (little) HD hockey they have (as if I didn’t know that NBC carried HD games).

Buffalo games pull massive ratings when they are on:

From The Buffalo News - NBC has to be impressed by Buffalo’s TV ratings. The Sabres’ win over Pittsburgh Tuesday to clinch the Eastern Conference title had an incredibly strong 12.2 rating here on Versus even though it was competing for separate hours with “American Idol” (16.9) and “Dancing with the Stars” (11.4).

Now that it’s the playoffs, those numbers will only increase.

I know I complain a lot, but I want to watch the NHL Playoffs in HD & I’m sick of Time Warner pretending that they care about me. It’s time for them to step up & prove it.